Type 2 by Eric Torres

Branded Ad Did Your Logo Do Well In The Ad? I think my logo did do well in the ad. The white color I put on it drags your eyes to it first since it contrasts with the dark colors on the ad. I also think its a good way to incorporate it on there as adding the logo to the bean would seen off and in this ad I'm not promoting one specific product but rather the brand as a whole so it made more sense to just leave it near the top of the ad. The logo stands out but not so much that it is the center of attention and allows you to gradually go from looking at the logo then the bean in the middle and then the text of the ad. If I were to change anything then I'd probably use my logo to promote a product. Putting my logo on a cup of coffee, can of coffee, or coffee bean bag would make more sense than leaving it at the top if I were to promote a product. Did Your Brand Research Help In The Making Of This Ad? I think brand research actually helped a lot when it came to making this ad. The ...

 Pencil Roughs For my pencil roughs, I decided to go with a few variations for half of the names I had because I wasn't really leaning towards one specific name at the time. During this process I spent a few days going over my names and what I wanted to do with them. With the names Torres, Alpine Sip, and Kosmik I had somewhat of an idea on what to do for them. For Torres I wanted to go for a script or transitional font in order to make the word Torres stand. For Alpine Sip, I had the idea of making a graphic of the alpine region. Finally for Kosmik, I decided to do a spacey idea, focusing on the cosmos, constellations and other aspects of space.  I personally found some of these sketches to be fun to make and I enjoyed making while others I didn't know what to do and decided to make something I believed fit the font. I feel like I could improve by taking better pictures of the images and maybe putting more thought and effort into those designs I wasn't motivated in making....