My Brand - Initial Ideas

 



1. My brand belongs in the Beverage industry

2. The main product or service would be Coffee

3. The motivation of my brand would be to provide affordable and high quality coffee to customers

4.  Pleasant, Generous, Tasty

5. 3 values are to be affordable, have great quality, and have uniqueness to stick out from others, 

6. I would like to have a sort of late modern/art deco/arts & crafts style with an aesthetic that represents Central America, 1–500 A.D. or Iberian Peninsula, 1400–1600 A.D. or Medieval 

7. High Quality Coffee for Low Affordable Prices.

8. The demographics would be adults or anyone who enjoys coffee. There wouldn't be a gender limit because everybody drinks coffee and isn't specific to 1 gender. As for age it would mainly be targeted towards adults but also includes teens as there are some teens that drink coffee and while there are some kids who have coffee, it isn't directly intended for them. 

9. My target audience would experience my brand through advertising on social media like tik tok, tv, and in store ads as well as finding it in places like supermarkets and delis and similar markets.

10. I chose this idea mainly because i've had an interest in coffee making despite not drinking a lot of coffee. It does correspond some of my values as I usually chose to go with the more affordable options and like to have quality in what I do and put the work into what I do.

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