Posts

Branded Print Ad: Reflection

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Branded Ad Did Your Logo Do Well In The Ad? I think my logo did do well in the ad. The white color I put on it drags your eyes to it first since it contrasts with the dark colors on the ad. I also think its a good way to incorporate it on there as adding the logo to the bean would seen off and in this ad I'm not promoting one specific product but rather the brand as a whole so it made more sense to just leave it near the top of the ad. The logo stands out but not so much that it is the center of attention and allows you to gradually go from looking at the logo then the bean in the middle and then the text of the ad. If I were to change anything then I'd probably use my logo to promote a product. Putting my logo on a cup of coffee, can of coffee, or coffee bean bag would make more sense than leaving it at the top if I were to promote a product. Did Your Brand Research Help In The Making Of This Ad? I think brand research actually helped a lot when it came to making this ad. The ...

Logo Development

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 Pencil Roughs For my pencil roughs, I decided to go with a few variations for half of the names I had because I wasn't really leaning towards one specific name at the time. During this process I spent a few days going over my names and what I wanted to do with them. With the names Torres, Alpine Sip, and Kosmik I had somewhat of an idea on what to do for them. For Torres I wanted to go for a script or transitional font in order to make the word Torres stand. For Alpine Sip, I had the idea of making a graphic of the alpine region. Finally for Kosmik, I decided to do a spacey idea, focusing on the cosmos, constellations and other aspects of space.  I personally found some of these sketches to be fun to make and I enjoyed making while others I didn't know what to do and decided to make something I believed fit the font. I feel like I could improve by taking better pictures of the images and maybe putting more thought and effort into those designs I wasn't motivated in making....

Retouching

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  Before After For this image I used the content aware tool in order to get rid of the benches and keep the land looking like normal. My main thought process was to remove the benches and use the content aware tool to get rid of that while maintaining the background. I also used the clone stamp in order to fix some of those spots that looked off. I learned that the at least from my use of it the content aware tool is less effective in areas where there are a lot of details. It protects the work as I am always able to restore the altered pixels and change it in a different way if necessary.   Before After For this image I used the spot healing brush to remove the hand and ball and make it look like the dog was just looking up. My thought process was that the spot healing brush could remove stains of paint on clothes so what if I treat the arm like a stain. This resulted in me getting rid of the arm and the flat background allowed it to make it look like the removed part wa...

My Brand - Initial Ideas

  1. My brand belongs in the Beverage industry 2. The main product or service would be Coffee 3. The motivation of my brand would be to provide affordable and high quality coffee to customers 4.  Pleasant, Generous, Tasty 5. 3 values are to be affordable, have great quality, and have uniqueness to stick out from others,  6. I would like to have a sort of late modern/art deco/arts & crafts style with an aesthetic that represents Central America, 1–500 A.D. or Iberian Peninsula, 1400–1600 A.D. or Medieval  7. High Quality Coffee for Low Affordable Prices. 8. The demographics would be adults or anyone who enjoys coffee. There wouldn't be a gender limit because everybody drinks coffee and isn't specific to 1 gender. As for age it would mainly be targeted towards adults but also includes teens as there are some teens that drink coffee and while there are some kids who have coffee, it isn't directly intended for them.  9. My target audience would experie...

Non-Destructive Image Adjustments

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  Non-Destructive Image Adjustments are modifications to images that don't permanently change or destroy the pixels and allows them to be edited in a different way when needed. This method helps designers by allowing them to change the pixels that they desire while not permanently altering them so if they want to go back and restart or change a certain aspect, then they have the pixels perfectly intact to do so. I learned that with color fill it makes the entire image a solid color. This would cover the image you are trying to adjust and due to this lowering the opacity would help the image be more clear. I learned that you could kind of get the same effect as color fill through gradient fill. I also learned that playing around with the gradient affect can get you gradients on different parts of the image.  I learned that brightness and contrast are used to make the image look more light and less dark and contrast makes those darks of an image pop out more. I learned that lev...

Robot Final

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  Rough Final This project was pretty fun and allowed me to express a creative side of me and had me thinking about many different things related to a theme I chose to make a robot. I had to think of a lot of things but it was challenging thinking about what items would fit my robot. I used the lasso tool and multiple different selection tools in order to make my robot look good but I used the layer via copy in order to make the parts rather than the mask tool which I forgot about and led me to loosing points on my rough. For the background, I wanted to do a park as that would fit the idea I had of stuff you'd use if you were at a picnic like tin foil, a tray, soda can, bottles, and other stuff. Most of the images I found were large but were also too small to be scaled up for the background. This was a huge challenge as it led me to stray away from the park idea and move to a path into a park. It also had a bit of fun playing around with perspective, distort and skew in order to ge...

Image File Formats

  Raster (Bitmap)  Raster images are graphics that use pixels (bitmap) and are typically used in photography.  There are many different raster file formats like jpg (jpeg), png, psd, heic, tiff, raw, bmp, and gif. jpg stands for Joint Photographic Experts Group. This a way to compress images into a smaller size for them to be shared. png stands for Portable Network Graphic. This type of file that is lossless and is most often used for web graphics. psd stands for Photoshop Document. This is the file type that results from exporting image files from photoshop and is used for creating and editing images. heic stands for High Efficiency Image Container. It is an older file format that compresses images more efficiently.  tiff stands for Tagged Image File Format. It is a file format used to store raster files that preserves the quality of images.  Camera Raw are uncompressed and unedited images that could be edited. bmp stands for Bitmap Ima...